Liability of Foreignness: Determining Feasibility of Pfizer Entering Nigeria

Liability of Foreignness: Determining Feasibility of Pfizer Entering Nigeria installation For this make-up we ingest selected Pfizer, a North American pharmaceutic play along operating success respectabley in southwest Africa. To determine how tight it will be for Pfizer to do origin in Nigeria relative to South Africa, we have got considered the following: 1. Pfizer¹s product categories and its address for doing business outside the USA where its ball-shaped wellquarters atomic number 18 situated 2. Pfizer¹s onetime(prenominal) experiences in Nigeria 3. The financial obligation of foreignness, based on the cage in framework; this framework helps us define the Cultural, Administrative, geographical and economical differences between doing business in the pharmaceutical vault of enlightenment in Nigeria as compared with South Africa. The report that follows contextualizes the findings of this interrogation (the indebtedness of foreignness) in Pfizer¹s international experience and approach. In addition, we have made a few recommendations to Pfizer as to how they could overcome these Å'distances¹ and the cerebrate to liabilities when they decide to commence trading in Nigeria. Company field of study of operations: Pfizer Pfizer: An Overview Pfizer Incorporated is a pharmaceutical company listed on the cutting York Stock Exchange. It currently ranks number one in sales in the world. The company is based in Manhattan, late York City, with its research headquarters in Groton, Connecticut.

In South Africa, Pfizers head office is in Sandton, Johannesburg, with a strong sales magnate ! serving the entire country. The products it is most well screw for take: Lipitor (atorvastatin, used to lower blood cholesterol) Lyrica (pregabalin for neuropathic upset / fibromyalgia) Diflucan (fluconazole, an viva voce antifungal medication) Zithromax (azithromycin, an antibiotic) Viagra (sildenafil for erectile dysfunction) Celebrex (celecoxib, an anti-inflammatory) The generic variation of Pfizer, Pharmacia, launched in South...If you want to get a full essay, methodicalness it on our website: BestEssayCheap.com

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