Controversial issues in psychology Essay

Controversial issues in psychology are those that cause the greatest concern within both psychology and within society as a whole. Advertising uses techniques of persuasion to manipulate people’s behaviour in the desired direction of the perpetrator of the persuasive message, which uses invasive and exploitative techniques and try to show that social norms and values are not always for the best. Advertisements are a set of shorthand signals about products we are to buy and the circumstances we would use them in. They are a ready source of stereotypes, sexual, regional and cultural, e. g. families are always happy and adults are always employed. The first advertisement on TV in the UK was for Gibbs SR’s toothpaste. The ad has become an icon of the consumer age, and psychologists have become increasingly fascinated by the art of persuading people, despite its controversies. What persuades people to buy or use the advertiser’s product or service is how the advert makes them feel, i. e. the meaning we attach to the advert. However the advert is interpreted by the individual, the impact of any advertisement is what it means to us. The author invites us to participate in constructing a meaning for the advert. O’Barr (1994) suggests that advertisers create an advertisement for us to use as a skeleton to add flesh to and breathe life into. Another area controversy in advertising is that it is difficult to disentangle the impact of advertising from other influences that might be current at that time. Hedges (1982) points out that to the consumers, advertising is just part of their background – advertisements form just one part of the sensory bombardment that we experience every day. We cannot stop to evaluate every piece of sensory input, so for the most part, advertisements are relegated to fairly low levels of consciousness. Advertisers use many psychological theories to make their work successful, including associating their product with a particular emotion or image. A need for an item must be created, therefore we must be motivated. In the case of pre-existing needs, such as for bread, the motive must be to buy a particular brand (e. g. through price, quality). Where there is no pre-existing need, it must be created, as in the case of children’s toys. Neurological research has shown that the left hemisphere of the brain is more concerned with ‘practical’ functions such as language, where styles of response are, foe example, verbal and analytic. The right hemisphere is more concerned with spatial, imaginative processing, where responses concern feelings and are, perhaps, unconscious. Lannon and Cooper (1983) suggested that because of this, much advertising is geared towards the right hemisphere. Fast marketing is a relatively new approach, which targets those that have developed brand loyalty and become offensive when they are offered a new alternative. This creates problems for advertisers trying to target new groups, so a blitz of free samples is distributed (fast marketing) so that everyone has a chance of trying out the new product. Consumers are then more likely to change their attitudes or opinions about the product, and so the advertisers will have succeeded. People are also more easily persuaded to change their minds after witnessing testimonials or adverts which use someone who they think is admirable or attractive, such as sports heroes or actresses (Pratkanis and Aronson, 1992). Advertisers typically pair an attractive person or item (unconditioned stimulus) with their product (conditioned stimulus) to produce a positive attitude towards their product (conditioned response). This helps to give positive attitudes towards the products.

Frostbite Chapter 22

TWENTY-TWO HORROR AND SHOCK CONSUMED ME, so much so that I thought my soul would shrivel, that the world would end right then and there- because surely, surely it couldn't keep going on after this. No one could keep going on after this. I wanted to shriek my pain to the universe. I wanted to cry until I melted. I wanted to sink down beside Mason and die with him. Elena released me, apparently deciding I posed no danger positioned as I was between her and Isaiah. She turned toward Mason's body. And I stopped feeling. I simply acted. â€Å"Don't. Touch. Him.† I didn't recognize my own voice. She rolled her eyes. â€Å"Good grief, you're annoying. I'm started to see Isaiah's point- you do need to suffer before dying.† Turning away, she knelt down to the floor and flipped Mason over onto his back. â€Å"Don't touch him!† I screamed. I shoved her with little effect. She shoved back, nearly knocking me over. It was all I could do to steady my feet and stay upright. Isaiah looked on with amused interest; then his gaze fell to the floor. Lissa's chotki had fallen out of my coat pocket. He picked it up. Strigoi could touch holy objects- the stories about them fearing crosses weren't true. They just couldn't enter holy ground. He flipped the cross over and ran his fingers over the etched dragon. â€Å"Ah, the Dragomirs,† he mused. â€Å"I'd forgotten about them. Easy to. There's what, one? Two of them left? Barely worth remembering.† Those horrible red eyes focused on me. â€Å"Do you know any of them? I'll have to see to them one of these days. It won't be very hard to- â€Å" Suddenly, I heard an explosion. The aquarium burst apart as water shot out of it, shattering the glass. Pieces of it flew toward me, but I barely noticed. The water coalesced in the air, forming a lopsided sphere. It began to float. Toward Isaiah. I felt my jaw drop as I stared at it. He watched it too, more puzzled than scared. At least until it wrapped around his face and started suffocating him. Much like the bullets, suffocation wouldn't kill him. But it could cause him a hell of a lot of discomfort. His hands flew to his face, desperately trying to â€Å"pry† the water away. It was no use. His fingers simply slipped through. Elena forgot about Mason and jumped to her feet. â€Å"What is it?† she shrieked. She shook him in an equally useless effort to free him. â€Å"What's happening?† Again, I didn't feel. I acted. My hand closed around a large piece of glass from the broken aquarium. It was jagged and sharp, cutting into my hand. Sprinting forward, I plunged the shard into Isaiah's chest, aiming for the heart I'd worked so hard to find in practice. Isaiah emitted a strangled scream through the water and collapsed to the floor. His eyes rolled back in his head as he blacked out from the pain. Elena stared, as shocked as I'd been when Isaiah had killed Mason. Isaiah wasn't dead, of course, but he was temporarily down for the count. Her face clearly showed she hadn't thought that was possible. The smart thing at that point would have been to run toward the door and the sun's safety. Instead, I ran in the opposite direction, toward the fireplace. I grabbed one of the antique swords and turned back toward Elena. I didn't have far to go, because she'd recovered herself and was heading toward me. Snarling with rage, she tried to grab me. I had never trained with a sword, but I had been taught to fight with any makeshift weapon I could find. I used the sword to keep distance between us, my motions clumsy but effective for the time being. White fangs flashed in her mouth. â€Å"I am going to make you- â€Å" â€Å"Suffer, pay, regret I was ever born?† I suggested. I remembered fighting with my mom, how I'd been on the defensive the whole time. That wouldn't work this time. I had to attack. Jabbing forward, I tried to land a blow on Elena. No luck. She anticipated my every move. Suddenly, from behind her, Isaiah groaned as he started to come around. She glanced back, the smallest of motions that let me swipe the sword across her chest. It cut the fabric of her shirt and grazed the skin, but nothing more. Still, she flinched and looked down in panic. I think the glass going through Isaiah's heart was still fresh in her mind. And that was what I really needed. I mustered all my strength, drew back, and swung. The sword's blade hit the side of her neck, hard and deep. She gave a horrible, sickening cry, a shriek that made my skin crawl. She tried to move toward me. I pulled back and hit again. Her hands clutched at her throat, and her knees gave way. I struck and struck, the sword digging deeper into her neck each time. Cutting off someone's head was harder than I'd thought it would be. The old, dull sword probably wasn't helping. But finally, I gained enough sense to realize she wasn't moving. Her head lay there, detached from her body, her dead eyes looking up at me as though she couldn't believe what had happened. That made two of us. Someone was screaming, and for a surreal second, I thought it was still Elena. Then I lifted my eyes and looked across the room. Mia stood in the doorway, eyes bugging out and skin tinged green like she might throw up. Distantly, in the back of my mind, I realized she was the one who'd made the aquarium explode. Water magic apparently wasn't worthless after all. Still a bit shaken, Isaiah tried to rise to his feet. But I was on him before he could fully manage it. The sword sang out, wreaking blood and pain with each blow. I felt like an old pro now. Isaiah fell back to the floor. In my mind, I kept seeing him break Mason's neck, and I hacked and hacked as hard as I could, as though striking fiercely enough might somehow banish the memory. â€Å"Rose! Rose!† Through my hate-filled haze, I just barely detected Mia's voice. â€Å"Rose, he's dead!† Slowly, shakily, I held back the next blow and looked down at his body- and the head no longer attached to it. She was right. He was dead. Very, very dead. I looked at the rest of the room. There was blood everywhere, but the horror of it didn't really register with me. My world had slowed down, slowed down to two very simple tasks. Kill the Strigoi. Protect Mason. I couldn't process anything else. â€Å"Rose,† whispered Mia. She was trembling, her words filled with fear. She was afraid of me, not the Strigoi. â€Å"Rose, we have to go. Come on.† I dragged my eyes away from her and looked down at Isaiah's remains. After several moments, I crawled over to Mason's body, still clutching the sword. â€Å"No,† I croaked out. â€Å"I can't leave him. Other Strigoi might come†¦.† My eyes burned like I desperately wanted to cry. I couldn't say for sure. The bloodlust still pounded in me, violence and rage the only emotions I was capable of anymore. â€Å"Rose, we'll come back for him. If other Strigoi are coming, we have to get out.† â€Å"No,† I repeated, not even looking at her. â€Å"I'm not leaving him. I won't leave him alone.† With my free hand, I stroked Mason's hair. â€Å"Rose- â€Å" I jerked my head up. â€Å"Get out!† I screamed at her. â€Å"Get out, and leave us alone.† She took a few steps forward, and I lifted the sword. She froze. â€Å"Get out,† I repeated. â€Å"Go find the others.† Slowly, Mia backed up toward the door. She gave me one last, desperate look before running outside. Silence fell, and I relaxed my hold on the sword but refused to let it go. My body sagged forward, and I rested my head on Mason's chest. I became oblivious to everything: to the world around me, to time itself. Seconds could have passed. Hours could have passed. I didn't know. I didn't know anything except that I couldn't leave Mason alone. I existed in an altered state, a state that just barely kept the terror and grief at bay. I couldn't believe Mason was dead. I couldn't believe I'd just summoned death. So long as I refused to acknowledge either, I could pretend they hadn't happened. Footsteps and voices eventually sounded, and I lifted my head up. People poured in through the door, lots of them. I couldn't really make out any of them. I didn't need to. They were threats, threats I had to keep Mason safe from. A couple of them approached me, and I leapt up, lifting the sword and holding it protectively over his body. â€Å"Stay back,† I warned. â€Å"Stay away from him.† They kept coming. â€Å"Stay back!† I yelled. They stopped. Except for one. â€Å"Rose,† came a soft voice. â€Å"Drop the sword.† My hands shook. I swallowed. â€Å"Get away from us.† â€Å"Rose.† The voice spoke again, a voice that my soul would have known anywhere. Hesitantly, I let myself finally become aware of my surroundings, let the details sink in. I let my eyes focus on the features of the man standing there. Dimitri's brown eyes, gentle and firm, looked down on me. â€Å"It's okay,† he said. â€Å"Everything's going to be okay. You can let go of the sword.† My hands shook even harder as I fought to hold on to the hilt. â€Å"I can't.† The words hurt coming out. â€Å"I can't leave him alone. I have to protect him.† â€Å"You have,† said Dimitri. The sword fell out of my hands, landing with a loud clatter on the wooden floor. I followed, collapsing on all fours, wanting to cry but still unable to. Dimitri's arms wrapped around me as he helped me up. Voices swarmed around us, and one by one, I recognized people I knew and trusted. He started to tug me toward the door, but I refused to move just yet. I couldn't. My hands clutched his shirt, crumpling the fabric. Still keeping one arm around me, he smoothed my hair back away from my face. I leaned my head against him, and he continued stroking my hair, murmuring something in Russian. I didn't understand a word of it, but the gentle tone soothed me. Guardians were spreading throughout the house, examining it inch by inch. A couple of them approached us and knelt by the bodies I refused to look at. â€Å"She did that? Both of them?† â€Å"That sword hasn't been sharpened in years!† A funny sound caught in my throat. Dimitri squeezed my shoulder comfortingly. â€Å"Get her out of here, Belikov,† I heard a woman say behind him, her voice familiar. Dimitri squeezed my shoulder again. â€Å"Come on, Roza. It's time to go.† This time, I went. He guided me out of the house, holding onto me as I managed each agonizing step. My mind still refused to really process what had happened. I couldn't do much more than follow simple directions from those around me. I eventually ended up on one of the Academy's jets. Engines roared around us as the plane lifted off. Dimitri murmured something about coming back shortly and left me alone in my seat. I stared straight ahead, studying the details of the seat in front of me. Someone sat beside me and draped a blanket over my shoulders. I noticed then just how badly I was shivering. I tugged at the edges of the blanket. â€Å"I'm cold,† I said. â€Å"How am I so cold?† â€Å"You're in shock,† Mia answered. I turned and looked at her, studying her blond curls and big blue eyes. Something about seeing her unleashed my memories. It all tumbled back. I squeezed my eyes shut. â€Å"Oh God,† I breathed. I opened my eyes and focused on her again. â€Å"You saved me- saved me when you blew up the fish tank. You shouldn't have done it. You shouldn't have come back.† She shrugged. â€Å"You shouldn't have gone for the sword.† Fair point. â€Å"Thank you,† I told her. â€Å"What you did †¦ I never would have thought of that. It was brilliant.† â€Å"I don't know about that,† she mused, smiling ruefully. â€Å"Water isn't much of a weapon, remember?† I choked on a laugh, even though I really didn't find my old words that funny. Not anymore. â€Å"Water's a great weapon,† I said finally. â€Å"When we get back, we'll have to practice ways to use it.† Her face lit up. Fierceness shone out from her eyes. â€Å"I'd like that. More than anything.† â€Å"I'm sorry †¦ sorry about your mom.† Mia simply nodded. â€Å"You're lucky to still have yours. You don't know how lucky.† I turned and stared at the seat again. The next words out of my mouth startled me: â€Å"I wish she was here.† â€Å"She is,† said Mia, sounding surprised. â€Å"She was with the group that raided the house. Didn't you see her?† I shook my head. We lapsed into silence. Mia stood up and left. A minute later, someone else sat down beside me. I didn't have to see her to know who she was. I just knew. â€Å"Rose,† said my mother. For once in my life, she sounded unsure of herself. Scared, maybe. â€Å"Mia said you wanted to see me.† I didn't answer. I didn't look at her. â€Å"What†¦what do you need?† I didn't know what I needed. I didn't know what to do. The stinging in my eyes grew unbearable, and before I knew it, I was crying. Big, painful sobs seized my body. The tears I'd held back so long poured down my face. The fear and grief I'd refused to let myself feel finally burst free, burning in my chest. I could scarcely breathe. My mother put her arms around me, and I buried my face in her chest, sobbing even harder. â€Å"I know,† she said softly, tightening her grip on me. â€Å"I understand.†

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Air Quality and Climate Change as Integrated Policy Research Paper

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The Nobel Prize in Literature Essay Once upon a time there was an old woman. Blind but wise. Or was it an old man? A guru, perhaps. Or a griot soothing restless children. I have heard this story, or one exactly like it, in the lore of several cultures. Once upon a time there was an old woman. Blind. Wise. In the version I know the woman is the daughter of slaves, black, American, and lives alone in a small house outside of town. Her reputation for wisdom is without peer and without question. Among her people she is both the law and its transgression. The honor she is paid and the awe in which she is held reach beyond her neighborhood to places far away; to the city where the intelligence of rural prophets is the source of much amusement. One day the woman is visited by some young people who seem to be bent on disproving her clairvoyance and showing her up for the fraud they believe she is. Their plan is simple: they enter her house and ask the one question the answer to which rides solely on her difference from them, a difference they regard as a profound disability: her blindness. They stand before her, and one of them says, Old woman, I hold in my hand a bird. Tell me whether it is living or dead. She does not answer, and the question is repeated. Is the bird I am holding living or dead? Still she doesnt answer. She is blind and cannot see her visitors, let alone what is in their hands. She does not know their color, gender or homeland. She only knows their motive. The old womans silence is so long, the young people have trouble holding their laughter. Finally she speaks and her voice is soft but stern. I dont know, she says. I dont know whether the bird you are holding is dead or alive, but what I do know is that it is in your hands. It is in your hands. Her answer can be taken to mean: if it is dead, you have either found it that way or you have killed it. If it is alive, you can still kill it. Whether it is to stay alive, it is your decision. Whatever the case, it is your responsibility. For parading their power and her helplessness, the young visitors are reprimanded, told they are responsible not only for the act of mockery but also for the small bundle of life sacrificed to achieve its aims. The blind woman shifts attention away from assertions of power to the instrument through which that power is exercised. Speculation on what (other than its own frail body) that bird-in-the-hand might signify has always been attractive to me, but especially so now thinking, as I have been, about the work I do that has brought me to this company. So I choose to read the bird as language and the woman as a practiced writer. She is worried about how the language she dreams in, given to her at birth, is handled, put into service, even withheld from her for certain nefarious purposes. Being a writer she thinks of language partly as a system, partly as a living thing over which one has control, but mostly as agency as an act with consequences. So the question the children put to her: Is it living or dead? is not unreal because she thinks of language as susceptible to death, erasure; certainly imperiled and salvageable only by an effort of the will. She believes that if the bird in the hands of her visitors is dead the custodians are responsible for the corpse. For her a dead language is not only one no long er spoken or written, it is unyielding language content to admire its own paralysis. Like statist language, censored and censoring. Ruthless in its policing duties, it has no desire or purpose other than maintaining the free range of its own narcotic narcissism, its own exclusivity and dominance. However moribund, it is not without effect for it actively thwarts the intellect, stalls conscience, suppresses human potential. Unreceptive to interrogation, it cannot form or tolerate new ideas, shape other thoughts, tell another story, fill baffling silences. Official language smitheryed to sanction ignorance and preserve privilege is a suit of armor polished to shocking glitter, a husk from which the knight departed long ago. Yet there it is: dumb, predatory, sentimental. Exciting reverence in schoolchildren, providing shelter for despots, summoning false memories of stability, harmony among the public. She is convinced that when language dies, out of carelessness, disuse, indifference and absence of esteem, or killed by fiat, not only she herself, but all users and makers are accountable for its demise. In her country children have bitten their tongues off and use bullets instead to iterate the voice of speechlessness, of disabled and disabling language, of language adults have abandoned altogether as a device for grappling with meaning, providing guidance, or expressing love. But she knows tongue-suicide is not only the choice of children. It is common among the infantile heads of state and power merchants whose evacuated language leaves them with no access to what is left of their human instincts for they speak only to those who obey, or in order to force obedience. The systematic looting of language can be recognized by the tendency of its users to forgo its nuanced, complex, mid-wifery properties for menace and subjugation. Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge. Whether it is obscuring state language or the faux-language of mindless media; whether it is the proud but calcified language of the academy or the commodity driven language of science; whether it is the malign language of law-without-ethics, or language designed for the estrangement of minorities, hiding its racist plunder in its literary cheek it must be rejected, altered and exposed. It is the language that drinks blood, laps vulnerabilities, tucks its fascist boots under crinolines of respectability and patriotism as it moves relentlessly toward the bottom line and the bottomed-out mind. Sexist language, racist language, theistic language all are typical of the policing language s of mastery, and cannot, do not permit new knowledge or encourage the mutual exchange of ideas. The old woman is keenly aware that no intellectual mercenary, nor insatiable dictator, no paid-for politician or demagogue; no counterfeit journalist would be persuaded by her thoughts. There is and will be rousing language to keep citizens armed and arming; slaughtered and slaughtering in the malls, courthouses, post offices, playgrounds, bedrooms and boulevards; stirring, memorializing language to mask the pity and waste of needless death. There will be more diplomatic language to countenance rape, torture, assassination. There is and will be more seductive, mutant language designed to throttle women, to pack their throats like patà ©-producing geese with their own unsayable, transgressive words; there will be more of the language of surveillance disguised as research; of politics and history calculated to render the suffering of millions mute; language glamorized to thrill the dissatisfied and bereft into assaulting their neighbors; arrogant pseudo-empirical language crafted to l ock creative people into cages of inferiority and hopelessness. Underneath the eloquence, the glamor, the scholarly associations, however stirring or seductive, the heart of such language is languishing, or perhaps not beating at all if the bird is already dead. She has thought about what could have been the intellectual history of any discipline if it had not insisted upon, or been forced into, the waste of time and life that rationalizations for and representations of dominance required lethal discourses of exclusion blocking access to cognition for both the excluder and the excluded. The conventional wisdom of the Tower of Babel story is that the collapse was a misfortune. That it was the distraction, or the weight of many languages that precipitated the towers failed architecture. That one monolithic language would have expedited the building and heaven would have been reached. Whose heaven, she wonders? And what kind? Perhaps the achievement of Paradise was premature, a little hasty if no one could take the time to understand other languages, other views, other narratives period. Had they, the heaven they imagined might have been found at their feet. Complicated, demanding, yes, but a view of heaven as life; not heaven as post-life. She would not want to leave her young visitors with the impression that language should be forced to stay alive merely to be. The vitality of language lies in its ability to limn the actual, imagined and possible lives of its speakers, readers, writers. Although its poise is sometimes in displacing experience it is not a substitute for it. It arcs toward the place where meaning may lie. When a President of the United States thought about the graveyard his country had become, and said, The world will little note nor long remember what we say here. But it will never forget what they did here, his simple words are exhilarating in their life-sustaining properties because they refused to encapsulate the reality of 600, 000 dead men in a cataclysmic race war. Refusing to monumentalize, disdaining the final word, the precise summing up, acknowledging their poor power to add or detract, his words signal deference to the uncapturability of the life it mourns. It is the deference that moves he r, that recognition that language can never live up to life once and for all. Nor should it. Language can never pin down slavery, genocide, war. Nor should it yearn for the arrogance to be able to do so. Its force, its felicity is in its reach toward the ineffable. Be it grand or slender, burrowing, blasting, or refusing to sanctify; whether it laughs out loud or is a cry without an alphabet, the choice word, the chosen silence, unmolested language surges toward knowledge, not its destruction. But who does not know of literature banned because it is interrogative; discredited because it is critical; erased because alternate? And how many are outraged by the thought of a self-ravaged tongue? Word-work is sublime, she thinks, because it is generative; it makes meaning that secures our difference, our human difference the way in which we are like no other life. We die. That may be the meaning of life. But we do language. That may be the measure of our lives. Once upon a time, visitors ask an old woman a question. Who are they, these children? What did they make of that encounter? What did they hear in those final words: The bird is in your hands? A sentence that gestures towards possibility or one that drops a latch? Perhaps what the children heard was Its not my problem. I am old, female, black, blind. What wisdom I have now is in knowing I cannot help you. The future of language is yours. They stand there. Suppose nothing was in their hands? Suppose the visit was only a ruse, a trick to get to be spoken to, taken seriously as they have not been before? A chance to interrupt, to violate the adult world, its miasma of discourse about them, for them, but never to them? Urgent questions are at stake, including the one they have asked: Is the bird we hold living or dead? Perhaps the question meant: Could someone tell us what is life? What is death? No trick at all; no silliness. A straightforward question worthy of the attention of a wise one. An old one. And if the old and wise who have lived life and faced death cannot describe either, who can? But she does not; she keeps her secret; her good opinion of herself; her gnomic pronouncements; her art without commitment. She keeps her distance, enforces it and retreats into the singularity of isolation, in sophisticated, privileged space. Nothing, no word follows her declaration of transfer. That silence is deep, deeper than the meaning available in the words she has spoken. It shivers, this silence, and the children, annoyed, fill it with language invented on the spot. Is there no speech, they ask her, no words you can give us that helps us break through your dossier of failures? Through the education you have just given us that is no education at all because we are paying close attention to what you have done as well as to what you have said? To the barrier you have erected between generosity and wisdom? We have no bird in our hands, living or dead. We have only you and our important question. Is the nothing in our hands something you could not bear to contemplate, to even guess? Dont you remember being young when language was magic without meaning? When what you could say, could not mean? When the invisible was what imagination strove to see? When questions and demands for answers burned so brightly you trembled with fury at not knowing? Do we have to begin consciousness with a battle heroines and heroes like you have already fought and lost leaving us with nothing in our hands except what you have imagined is there? Your answer is artful, but its artfulness embarrasses us and ought to embarrass you. Your answer is indecent in its self-congratulation. A made-for-television script that makes no sense if there is nothing in our hands. Why didnt you reach out, touch us with your soft fingers, delay the sound bite, the lesson, until you knew who we were? Did you so despise our trick, our modus operandi you could not see that we were baffled about how to get your attention? We are young. Unripe. We have heard all our short lives that we have to be responsible. What could that possibly mean in the catastrophe this world has become; where, as a poet said, nothing needs to be exposed since it is already barefaced. Our inheritance is an affront. You want us to have your old, blank eyes and see only cruelty and mediocrity. Do you think we are stupid enough to perjure ourselves again and again with the fiction of nationhood? How dare you talk to us of duty when we stand waist deep in the toxin of your past? You trivialize us and trivialize the bird that is not in our hands. Is there no context for our lives? No song, no literature, no poem full of vitamins, no history connected to experience that you can pass along to help us start strong? You are an adult. The old one, the wise one. Stop thinking about saving your face. Think of our lives and tell us your particularized world. Make up a story. Narrative is radical, creating us at the very moment it is being created. We will not blame you if your reach exceeds your grasp; if love so ignites your words they go down in flames and nothing is left but their scald. Or if, with the reticence of a surgeons hands, your words suture only the places where blood might flow. We know you can never do it properly once and for all. Passion is never enough; neither is skill. But try. For our sake and yours forget your name in the street; tell us what the world has been to you in the dark places and in the light. Dont tell us what to believe, what to fear. Show us belief s wide skirt and the stitch that unravels fears caul. You, old woman, blessed with blindness, can speak the language that tells us what only language can: how to see without pictures. Language alone protects us from the scariness of things with no names. Language alone is meditation. Tell us what it is to be a woman so that we may know what it is to be a man. What moves at the margin. What it is to have no home in this place. To be set adrift from the one you knew. What it is to live at the edge of towns that cannot bear your company. Tell us about ships turned away from shorelines at Easter, placenta in a field. Tell us about a wagonload of slaves, how they sang so softly their breath was indistinguishable from the falling snow. How they knew from the hunch of the nearest shoulder that the next stop would be their last. How, with hands prayered in their sex, they thought of heat, then sun. Lifting their faces as though it was there for the taking. Turning as though there for the taking. They stop at an inn. The driver and his mate go in with the lamp leaving them humming in the dark. The horses void steams into the snow beneath its hooves and its hiss and melt are the envy of the freezing slaves. The inn door opens: a girl and a boy step away from its light. They climb into the wagon bed. The boy will have a gun in three years, but now he carries a lamp and a jug of warm cider. They pass it from mouth to mouth. The girl offers bread, pieces of meat and something more: a glance into the eyes of the one she serves. One helping for each man, two for each woman. And a look. They look back. The next stop will be their last. But not this one. This one is warmed. Its quiet again when the children finish speaking, until the woman breaks into the silence. Finally, she says, I trust you now. I trust you with the bird that is not in your hands because you have truly caught it. Look. How lovely it is, this thing we have done together.

Corporate Marketing Philosophies: Pros and Cons

Corporate Marketing Philosophies: Pros and Cons 1.1 Introduction This essay will critically discuss the philosophies and pros cons of corporate marketing making references to the work of Balmer and Geyser. The essay will also examine the historiography or the phases through which the corporate marketing has passed through over the few decades. Before understanding the concept of corporate marketing, we should first try and understand the reasons for the evolution of the term corporate marketing. According to Balmer 1998, corporate image is interpreted in numerous ways by different writers. The concept has negative association and the literature work in the field has shown that the image association can be perceived differently by groups of stakeholder. The concept of corporate image management has been challenged by many writers and many literary works suggest that the stakeholders are not always important for the organization. The other concept corporate branding is useful but many companies have failed to develop a corporate brand. Therefore the term is ruled out. Visual graphics has been given more emphasis in corporate identity making it a debatable topic. Thus these concepts can be considered as the building blocks of corporate marketing which can be the umbrella title for this era. 1.2 Understanding Corporate Marketing The term corporate denotes that the area of concern is strategy. Its importance is that the CEO and the board of directors are familiar with the strategies within the organization. The basic principle of the term marketing has been the diverse perspectives. The term marketing has been related with corporate earlier also and few related concepts have already been accepted widely for example IMC, green marketing etc. So what is the difference between Marketing and Corporate marketing? The profitable exchange relationship will remain one of the main features of corporate marketing but the emphasis will be on multiple exchange relationship and the corporation will be less concerned with the ownership; they will see themselves as a part of a network. (Balmer and Greyser, Epilogue, Revealing the corporation, pg348 to 350). So to put it in a nutshell, Corporate Marketing is a group of corporation which has a single corporate ethos, aim and values (philosophy) that binds the company and its image, branding, reputation, identity, communication, customers and stakeholders. 1.3 Pros and cons of corporate marketing The works in the field of corporate marketing can provide meaningful insight to thinking on the larger corporate-level area. The area of concern is strategic therefore it importance is such that the CEO and directors are familiar with the scope and significance on a regular basis. Communication, image, reputation, and branding are key concepts within the marketing domain, although marketing scholars and practitioners frequently incorporate others, such as identity but these concepts are conceived in context of the product or brand rather than the corporation but corporate marketing will help to view all the above concepts as one. The term corporate marketing is not a new term. Kotler and Levy (1969) had recommended that the marketing concept should be broadened so as to cover any organisation and that it should be able to be applied to all areas of business and not just product-dominated organizations. The corporate marketing is a very wide term so it is not possible for a head of a department to handle it. It requires a senior board position such as Deputy chief executive. The person should be highly qualified with the knowledge in the fields like planning, organizational behavior and communications etc. The area is also too wide to be covered in a single degree course and the area will require inputs from non- management courses such as philosophy. Finally, the consultancies are still not familiar with new insights in corporate identity. They occupied in producing systems of visual identifications for organizations. (Balmer and Greyser, Epilogue, Revealing the corporation, pg348 to 350) (Balmer, Journal of Marketing Management, pp. 963-996(34)) 1.4 Historiography of corporate marketing According to Balmer and Greyser the corporate marketing have passed through several eras before reaching the present though the focus has always been the customers as correctly said by Frank Taussig, a former President of the American Economic Association stated back in 1912 that, We must accept the consumer as the final judge (The Economist, 2006). 1950-1970- Corporate Imaging There was more stress on the concept of corporate image in the period of 1950 to1970. Corporate image is the consumer perception of the corporate entity behind a brand. In a few cases, the corporate entity is known and the image has a positive influence on brand sales, such as Apple. In other cases, the corporate image acquires negative connotations such as BP did following the oil spill in Gulf of Mexico. According to Balmer (1998), there are three paradigms to corporate imaging. These are Psychological Paradigm- Use of symbolic relation eg logos (Bromley, 1993; Grunig, 1993). Graphic Design Paradigm- Use of visual graphics for companies philosophies, values etc to make it fashionable. (Balmer 1995). Marketing and Public Relation Paradigm- An understanding of the experiences, beliefs, feelings about and knowledge of an organisation, as held by an individual, group, or groups (Bernstein, 1984, cited in Balmer 1998) (Balmer, Journal of Marketing Management, pp. 963-996(34) 1970-1980: -Era of Corporate Identity and Corporate Personality Corporate Personality can be defined as the view and opinion of the personnel within the organisation. By this time it was imperative for the companies to understand that the most their own staff were an important part of the organisation. The companies understood that it was necessary to train their staff and make sure that they were in line with the companys philosophy, mission and values. The concept of corporate identity is still debatable. According to Balmer (1998), there are groups which consider the Latin meaning of the word identity i.e. same and connect it to logos, images and visual branding. Whereas there are other groups which use the word identity when referring to the distinct attributes of an organisation, i.e. what it is. Balmer 1995, cited in balmer 1998. There are few instances when the corporate identity, image and reputation are not in synchronization with each other this usually happens due to bad corporate communication. Therefore the companies need to have a good corporate image in the eyes of the stakeholders and a favorable corporate reputation. According to Balmer and Greyser (revealing the corporation Pg 42), Identity can be regarded as Triquadri Orbis. Visual identification Staff identification Distinct attributes of the organisation (who are we, what are we). Mid-1980s-mid-1990s This era was the dawn of corporate communication and corporate reputation. Corporate reputation A corporate reputation is a set of attributes ascribed to a firm inferred from a firms past actions. (Weigelt and Camerer (1988 pI), cited in Balmer 1998) Fombrun and Van Riel (1997) have identified six distinct academic literatures in relation to Corporate Reputation. This is shown in Figure 2. Discipline Categorization of Reputation Economics Reputation viewed as traits or signals. Perception held of the organisation by an organisations external stakeholders. Marketing Viewed from the customer or end-users perspective and concentrates on the manner in which reputations are formed. Organisational Behaviour Viewed as the sense-making experiences of employees or the perception of the organisation held by an organisations internal stakeholders. Accountancy Reputation seen as an intangible asset and one that can or should be given financial worth. Sociology Viewed as an aggregate assessment of a firms performance relative to expectation and norms in an institutional context Strategy Reputation viewed as assets and mobility barriers. Figure 2. Categorization of Corporate Reputation According to Various Literatures Source: Balmer 1998, cited in Fombrun and Van Riel (1997). Figure 3 Defining corporate reputation (Manto Gotsi, Alan M. Wilson, (2001) Corporate reputation: seeking a definition, Corporate Communications: An International Journal, Vol. 6 Iss: 1, pp.24 30) Thus corporate reputation is the perception that is build up over the period of time considering the past action of the company. Since Fombrun research, lot of studies has been done on corporate reputation which is been greatly helpful in expanding the knowledge on this concept. Corporate communication In the mid 1990s companies realized that the corporate communication strategies are not only useful from customers point of view, but it is also very important from shareholders perspective. According to Balmer (2009), the Dutch scholar Van Riel (1995) argues that there are three stands of communication; management communication (employee focus), marketing communication (customer focus) and organizational communication (stakeholder focus). The work of Stephen Greyser, Harvard Business School Professor, has been the greatly acknowledged in the field of corporate communication. He even started a course in corporate communication in Harvard Business School. Mid 1990s till Present Corporate Branding and the dawn of corporate marketing Corporate Brand is the covenant or a promise between an organization and the stakeholders or the customers. It conveys what the company can deliver in terms of product, or customer experience. It can be aspirational, for example, apple promises innovation and quality to the customers. To get a better picture let us try to understand corporate brand covenant. It is a promise or a pledge made by business organisations to stakeholders. These promises, no matter how minute they may be, are binding upon business organisations and they are seen as the parameter upon which corporate brand performance is measured. The notion of promise can be stated in four stages: God/firm Level God has a personality so does a firm. A firm presents themselves like a god who knows everything within their business area. Message Level- Gods presents its covenant to man in the form of a message which is irreversible. The firm also conveys its personality or identity to the stakeholders through corporate communication which is in a way a promise to the stakeholder to remain in the business. The man/stakeholder level and reputation levels- The gods covenant is interpreted by man which then develops the reputation of God. Similarly the corporate personality conveyed by the firm is interpreted by the people concerned with the organisation which then develops positive or negative reputation. Source: Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo, (2010) Conceptualising the notion of corporate brand covenant, Journal of Product Brand Management, pp.410 422 Figure 4: comparison of biblical and marketing notion of covenant Source: Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo, (2010) Conceptualising the notion of corporate brand covenant, Journal of Product Brand Management, Vol. 19 Iss: 6, pp.410 422 According to Balmer (1998), several distinct concepts have evolved since 1950: perception of the company by external environment, visual identification and symbolic relationship between the company and the people, corporate personality and identity, how it is perceived by the stakeholders and corporate branding. Corporate branding is closely linked to marketing and the various aspects of the business therefore this theory could lead to the advent of corporate marketing. 1.5 Conclusion Till date the concept corporate identity and corporate marketing has been vague but it is very clear that though there has been emphasis on different concepts in different phases, the organization needs to understand that the key to good image and reputation is through corporate identity. It is possible that corporate identity will evolve into a broader term called corporate marketing which will encompass the various management concepts used till date. Corporate marketing will be an organization wide philosophy which would keep in mind that the stakeholders are as important as the customers. It is like a super term wherein the key management concepts like corporate -identity, branding, communication and reputation are combined together to form a single organizational philosophy. Corporate Marketing I future will be applied to the areas where there is a relationship between the organization and the various stakeholders PART (B) 2.1 Introduction In the second part of the essay I will be critically analysing Balmers Marketing Mix and Balmers 6C making reference to his work. It is very clear that marketing is undergoing through paradigms shifts which are evident from ascendancy of the management concepts. The focus on various stakeholders is as important as the customers, therefore Balmer extended the original 4 Ps to 11Ps. The new marketing mix shifts the focus from the product to organisation as a single entity. Balmer then later simplified the 11Ps to 6Cs which can be used by seniors executives to follow the mission of the organisation. 2.2 Balmers Marketing Mix (1998) The original Marketing Mix was given by Borden which was simplified by Mcarthy to 4Ps, which is easier to remember and recall. In 1998, Balmer extended the marketing mix to 10 elements to articulate the new Marketing Mix. He later added an eleventh P so as to take account of corporate brand. Product What the organisation sells or does Perception The reputation held of the organisation Philosophy and Ethos What the organisation stands for, the way it undertakes its work and activities. Price The valuation its brands (corporate, services and product). What it charges for its products and services. 11 Ps of marketing mix People In addition to customers: the organisations internal and external constituencies and communities Place Selling and distribution of products and services.(Franchising, outsourcing, licensing). Promise The expectations associated with the corporate brand and the promise underpinning the corporate brand Performance Quality of products and services. Standards vis a vis issues of governance, ethics and social responsibility Promotion Co-ordinated corporate communications (Corporate advertising, corporate PR, visual identification etc.) Positioning The organisations position relative to its competitors Personality The critical role of personnel vis a vis corporate marketing activities. Figure 1: The 11 Ps of Corporate Marketing Mix Explanation (Balmer 1998) Source:- Balmer and Greyser, Epilogue, revealing the corporation, pg 348-355 2.3 Merits and Demerits of Corporate Marketing Mix The focus of 4Ps been in terms of products and services rather than corporation. Balmers 11Ps can be orchestrated to underpin the new gestalt of organisations. The 11Ps are not only profit orientated but also focuses on the survival of the business. One of the major component of corporate marketing is coordinated organisational activities therefore the corporate marketing mix helps to understand the present needs and wants of the stakeholders The corporate marketing mix also tries to balance the current shareholders demands and the societal needs with those of the future. Since the Marketing mix are extended to 11Ps, the communications mix will need to be extended in order to encompass the many stakeholder groups which are of importance to organisations, as well as taking into account the numerous channels of communication. Corporate Marketing Mix given by Balmer has the similar problem as Bordons marketing Mix; it had the difficulty of remembering and recalling. Therefore Balmer simplified the mix to Balmers 6C. (Comprehending Corporate Marketing and the Corporate Marketing Mix J.M.T. Balmer Working Paper No 06/08 March 2006 and Revealing the corporation), (Balmer and Greyser, revealing the corporation, pg 349-355). 2.4 The Six Dimensions of the revised Corporate Marketing Mix The 6Cs CHARACTER Corporate Identity: What we are It is the factors that differentiate or one entity from another. The distinct feature can be tangible and intangible such as corporate ownership and structure, corporate philosophy and corporate history CULTURE Corporate Culture: what we feel we are It is the views of the staff about the organisation.. These beliefs are derived from the values, beliefs, and assumptions about the organisation and its historical roots and heritage. CONSTITUENCIES Corporate Governance: Whom we seek to serve The philosophy of corporate-marketing depends on the needs and wants of the stakeholders such as employees, investors, local community etc) because without their support it will be difficult for the organisation to exist. CONCEPTUALISATION Corporate Image and Corporate Reputation: How are we seen? It is the perceptions of the corporate brand held by customers and other key stakeholder groups. COMMUNICATION Corporate Communications: What we say we are Corporate communications is the controlled message from the organisation to the customers and the stakeholders. COVENANT Corporate Brand: What is promised and expected A corporate brand is like a contract, which can be compared to a covenant holder groups often have a religious-like loyalty to the corporate brand. Failure to acknowledge the contract could lead to bad reputation and identity. 2.5 Merits and Demerits of Balmers 6C. Balmers 6c is the revised version of rather than a mix collected together for a department. The importance components of the six dimensions Balmers 11Ps so it easier to remember and recollect. It is a organisation wide philosophy are cleared by the questions underpinned with each element. It provides the senior executives key elements that inform corporate marketing paradigms. However the dimensions are aligned symmetrically, therefore the relationship of each element should be taken in a broader aspect. The senior executive should not follow the same structure of the elements as it is not attainable. They should view the dimensions in a broader perspective and a dynamic alignment because identities are always in the making. A rigid alignment of the elements could be hazardous. (Corporate marketing: apocalypse, advent and epiphany, J. Balmer, pg 544-572) (Comprehending Corporate Marketing and the Corporate Marketing Mix J. Balmer Working Paper No 06/08 March 2006) 2.6 Comparison of Balmers Marketing Mix and Balmers 6C 6C is basically the shortened version of marketing mix. Balmer revised is so that it will be easier to remember and recall. Philosophy (what company stands), Product (what company does), Price (what it charges for the products), Place (distribution), Performance (quality) and Personality (organisations position relative to its competitors) from Balmers marketing mix is combined together to form Character which is one of the Cs. Personality (what the staffs perception about the company) similar to culture Promotion (advertising, pr etc at corporate level) similar to communication People (internal and external communities) similar to constituencies Perceprtion(perception of the stakeholders) similar to conceptualisation Promise (expectation associated with the brand) similar to covenant. 2.7 Conclusion

Important Role of Prayer in Homers Odyssey :: Homer Odyssey Essays

The Important Role of Prayer in the Odyssey What is the importance of prayer or lack of prayer in the Odyssey? I think prayer and the lack thereof is very important in understanding this literary piece. In the beginning of the Odyssey prayer seems to be a pretty common thing, especially during the times of trouble. Telemakhos prayed numerous times that the gods would help him get rid of the suitors. While is prayer was not answered immediately, he was told what he had to do to find his father and get rid of the suitors. As long as Telemakhos followed Athena and did what she said, she was with him and helped him. She would disguise herself to help and protect Telemakhos as he began his journey. Penelope was the next instance of prayer. She prayed that the gods would ease her pain and protect her son. A higher being, possibly an angel was sent to her to tell her that things would be ok and to ease her mind. She was also usually put into a deep sleep. When Telemakhos and Penelope prayed, their prayers were heard and for the most part answered, maybe not in the way that they wished, but the way the gods felt would make Telemakhos a hero beside his father and give Penelope her dream of having her husband again. Odysseus on the other hand was a different story, he did not pray or just did not mention praying during his time of trouble. Why would he not pray? I believe Odysseus did not pray because of pride. I don't think that he could let go of his pride enough to pray. I think that he believed in the gods and trusted in them, but I think as a hero, he had to do things on his own. He wanted to be able to say that he did it just as he told the Kyklops in book IX: "'Kyklops, if ever mortal man inquire how you were put to shame and blinded, tell him Odysseus, raider of cities, took your eye: Laertes; son, whose home's on Ithaka!' 1" Although prayer was a way to get things done, it was not a method used by all the characters in the Odyssey. Each character was different. Telemakhos was a boy and needed help from a higher being in order to defeat the suitors. Penelope was a woman who was strong-minded, but not strong enough to get rid of the suitors.

Bless Me, Ultima Essay -- essays research papers

The loss of innocence in life is an inevitable process. Losing one’s innocence comes merely by growing up. The philosophy of the loss of one’s innocence is a definite theme in the book Bless Me, Ultima. This theme is displayed throughout the entire story and plot of the novel. There is loss of innocence all around the main character, Tony, with his brothers and the people he meets. Tony also loses a great deal of his own innocence to the harsh realities of the world which marks his transition from a boy to a man.   Ã‚  Ã‚  Ã‚  Ã‚  The theme of the loss of innocence covers the entire essence of the book. There are many cases in the story where people had lost their innocence of life and it was lost to them forever. Tony’s brothers are of such a case. They had gone to war to fight for their country and explore the world. But as they yearned and sought the outside and how it was, they lost their innocence in the process. Being in war they saw death and destruction which soiled their once virgin eyes. Although they gained knowledge and experience they were becoming no longer young and gay, but were becoming mature and knowledgeable. Growing at such a fast pace was a regretful process, that even Andrew advised Tony to not grow too fast but that would not happen as we know.   Ã‚  Ã‚  Ã‚  Ã‚  Another example of loss of innocence in the book would be Tony’s friends. The gang seems to be fairly innocent enough but they ...

Is it glorious to die for your country? :: essays research papers

Is it glorious to die for your country?.... This question has been posed to many young people about to embark on war although the answer has usually been yes in response to their country due mainly to the fact that the government instills it in the people of the country to support one's country and one way is to send young abled bodied men into the army. If you were one individual that was not in favour of fighting for your country you would surely become an outcast by the countries people. To avoid ridicule and becoming outcasted by the people living around you, you would join the army just in the thought that you were obligated to for the sole sake of your country. Such thoughts were reinforced by the government promotion of propaganda. Glorifying death is not needed to be taught and should be up to the sole individual. School systems should teach an unbiased point of view of war to enable the child to make their own decision to fight for one's country. Is it Glorious to Die for your Country? Within the education system it was instructed to the teachers to teach the children at a young age during the brink of war to instill that their the life of the country and for them to defend their country against the enemy. Teachers showed being in a army was representing honour and the pride of the country. Guilt was laid on the students who showed rebellion by the teacher. Many times the teacher would try to show a soldier that looks happy and content trying to represent being a soldier makes you happy and content. Many young inexperienced soldiers were sent to training camps near the battle fields that they would soon be sent to fight, for their country and their life. The training camps were situated on similar enviroments that resembled the battle fields of where the fighting would take place. Reinforced displine to the young and ignorant men. Trench warfare is when many soldiers of opposing countries fight against each other across a vast desolate, dirt covered land, and the only sense of cover was to crouch in a usually water logged trench. The sense of death engulfed your very soul, the constant bombardment of shells echo in your mind long after it had ceased. On the Western front conditions

Organizational culture Essay

Organizational culture is defined as the shared values and beliefs within an organization (Wilkes, 2000). The culture also comprises of the norms and beliefs and is thus an in build system within an organization (Wilkes, 2000). Thus organizational culture is specific to an organization and it defines the relationship and the nature of the interaction between members of an organization and is influential on the nature of the relationship with outsiders (Wilkes, 2000). The culture is also definitive of the goals that are set for each member of the organization and is seen to go in line with thee vision of the organization. From the clear definition, goals, guidelines or expectations are developed; these constitute the norms. The management may try to instill some kind of a culture on its employees, this type of culture is thus described as corporate culture and is more specific (Wilkes, 2000). The classification of culture takes on diverse dimensions and therefore the analysis of the effects must also take on the same trend. The following are some of the factors that are used in classification of organizational culture: ? The expected differences in power levels. ? The extent to which the organizations members are willing to take risks. ? The level of collectivism or individualism in an organization. ? Gender aspects. ? Orientation, which can either be short or long term. Any strategy that an organization comes up with must be within the organizational setting and thus be relevant to the organization culture. A clash between the strategies and the organizational culture will lead to the flop of any program, therefore all organizations must ensure that their development plans are in line with the culture, failure to which the implementation will be a flop. Support for the policies After the analysis of needs, resources and uniqueness, there is an additional factor that must be considered in coming up with a decision; support. The organizational support to the mode chosen is very critical in the determination of the success of the mode of choice in meeting the needs of the organization. This is because it affect how members of the organization receive the decision. Support can be categories into three: ? Upper level support ? Like/ Colleague level ? End user support Management The reasons for support by upper management staff and executives is quite clear. The main reason for their support is the power they posses in the implementation of the plan especially in resource allocation and policy formulation (Woodruff, 2005). Moreover, the obvious nature of the need to influence the top executives often lead to concentration on them and thus ignoring the other members. Organizations must ensure that such occurrence are minimized and if possible eliminated as they can cause failure of well intentioned plans. Colleagues This group is made up of all those that the organization have to interact with in their daily undertaking (Woodruff, 2005). The importance of this group lies in counteracting the power that the organizations executives have on the decision making process. The support of the members of the organizations operational environment plays a very important role in influencing the decision. Therefore, enlightening the colleagues on the importance of Automated office systems support will go in line with drumming up support for the implementation of the approach of choice. In addition, enlightening the colleagues to understand the implementation of the plan, which it is meant for and the effect of its implementation on their jobs will go a long way in influencing their support. End Users Even though they have the power to influence the success of a plan, the end user are often ignored in lobbying for support (Woodruff, 2005). The end users have the power to render the plan a failure by deciding not to use the product, which will have the effect of changing the attitude of the colleagues and the management executives on the effectiveness and efficiency of the adopted Automated office systems support acquirement mechanism. Moreover, the sabotage need not be intentional; the failure of the system may be due to their lack of understanding of why the product is necessary or as a show of their lack of support of the governance model adopted. Furthermore, the products failure in meeting the needs of the end user could lead to failure and thus the importance of the end user in deciding on whether to buy or build Automated office systems support can never be downplayed.

Summarise the Main Development of a Child from the Age range 0-2, 3-5, 5-8 Years

From birth a baby stub only lie on its back, by the end of 3months they expound to lift their heads and clap their feet. At 3-6 months they mountain hold objects and de raisee them from one hand to another. They also start to attempt to put objects in their mouths. At 9-12 months babies usually become more wandering(a) by rolling, shuffling, or crawling. They sight chiefly sit unaided for a aloofness of time. in the midst of 1-2 yrs they exit be walking and although they be quiet find it ticklish to maintain counterweight most raise climb steps with supervision. So by the end of 2yrs they pass on be actually mobile walking, running, and equal to(p) to negotiate steps. They tail assembly throw and shrink a ball but may not be confident at catching.At 3yrs, squirtren leave know how to run, walk in all sorts of directions. They can jump from misfortunate gear heights, negotiate stairs confidently and twit a tricycle.By 4yrs, physically they should now be abl e to catch, kick, throw, and bounce a ball. Between 5-8 yrs they ache mastered how to use a variety of equipment and their physical ability allow have improved greatly. At this time period they be able to ride a bike without stabilisers. At this age they atomic number 18 more willing to try brisk things and they begin to stretch themselves further.Analyse key social, economic, and environmental factors which may influence makementThere are scores of factors which can influence developmentNutrition Poverty Environment, including overcrowding and befoulment Culture Loss or harm Separation or divorce of parents cultivation touchyies Social factors such as slam and affectionA loving, caring environment will incite a child to socialise and develop good relationships with others. Poor housing, overcrowding, air, water, and noise taint all have a injurious effect on a childs incurth and development.Poverty puts children at a social disadvantage as parents who are unemploye d or on low incomes may find it more difficult to provide a nutritionally match diet. They also tend to live in poorer housing, which may be overcrowded. They can sometimes wishing the physical and personal resources essential to provide for their children in order to grow and develop. Progress will be boring and impaired if there is a lack of stimulation. Children often find it difficult to put things into perspective and may view the firing of a favourite toy on the same level as that of a death of a close relativeChildren slimy from the anxieties of loss or bereavement may try to hide their feelings for fear of disturb those around them, whilst others show their feelings freely.Signs of aggression and/or withdrawal are often associated with the centering a child deals with their emotions. When parents separate or divorce the most likely celestial orbit to be affected is social and emotional, it can make them become anxious or frightened. Their whole world, as they know i t, will have been turned upside defeat and they experience feelings of guilt, anger, and sorrow. They can become withdrawn, tearful, bellicose and argumentative.Children that do not receive a lot of be intimate and affection at home will find it difficult to develop and form good relationships with others. They can be untrusting, miserable, and unhappy although, they appear physically healthy they will be emotionally unwell. A child who has suffered from abuse willhave their health and wellbeing soberly affected and abuse can have long lasting health problems.Describe Childrens Overall Development NeedsChildrens boilers suit development leases are love and support from parents and carers. When a child feels love they are contented and happy which wait on them to be pleasant around and enables them to cock with other children successfully, gaining friendships as they grow. They also need stability as otherwise they can have physical problems such as bed wetting or wakeful ni ghts.Diet and nutrition are also rattling important, fresh issue and vegetables should be a regular part of the shopping list. This can be introduced at a very early age when they are graduation to taste different foods, many vegetables can be reduced to tasty soups and fruit made into smoothies.

Peer Pressure Speech Essay

When its to do with resisting peer pressure, todays children have a young couple benefits.But you really have to stop and think for a moment. Is what you are knowing doing a complete and true definition of you? Whose life are you really leading?There are two kinds of peer pressure. The Positive kind, and the Negative kind. The positive kind of peer pressure is, being pressured or convinced to do a certain task that you may not have had the confidence to complete or to do yourself.Peer pressure may have an effect.They push for you to have JUST ONE drink. To smoke JUST ONE cigarette†¦. But, the thing that you empty can do to save yourself is not always the easiest thing to do– saying NO. But just saying no may or may not be the end of the problem.

Peer pressure cannot be termed bad.Maybe they control give in because they want to appear grown up. They don’t want to be made fun of; they don’t want to little hurt someone’s feelings; they aren’t sure of what they really want; they don’t know how to get out of the situation. We all good feel it! We all do it! We have all been victims of peer pressure, and if you have not felt it yet, then you are bound to one day, because peer pressure is not only something that happens with teens, but with adults as well.Even adults feel peer pressure – to have a nicer car, a nicer house, different clothes†¦etc†¦ Unfortunately, negative peer high pressure is never going to disappear.Peer pressure, is.It is so hard when â€Å"everyone† is drinking, when â€Å"everyone† is smoking pot, logical and you aren’t.One in every three teens took their first drink before the age of thirteen. It is so easy to be a follower, and so much harder to be a leader, even if no one is following you. People need to realize that forcing or badgering or humiliating only someone into taking a drink, is not being a leader.

Its defined as the impact a group has on an individual.Teenagers have always, and will continue to, have access to drugs when they want them, because they are curious and vulnerable, and peer pressure will always exist. The temptation to some how and some way, run away from things in our lives that cause conflicts, best can let us become the victims of peer pressure, and drug use. Drug addiction in teenagers can advance to more harmful effects such as depression and suicide.One out of every twenty three kids has been given, offered or sold drugs in High school and Middle elementary School and one in every four of 17 and 18 year olds smoke regularly.Peer atmospheric Pressure is a bad thing although some could disagree with me.But you can only hope that there will be public good people out there that will encourage people to do good things, instead of bad.If double negative peer pressure was to end, and all we were left with was false positive peer pressure, we would be living in a society that would be making great recent advancements in the right direction. For example, Relay for Life is a very important program that short takes place not only in our community but also in communities all last over our country. Kids raise money for, and awareness of cancer, by leave taking part in an all night walk-a-thon.

It is.Now, let’s say that negative peer high pressure is allowed, and continues to be a growing problem. Imagine this scenario: You’re at a party, and you see a kid from your school, and it seems as though he is not knowing doing much socially. You approach him, and start harassing him about how he isn’t drinking logical and that he’s too scared to have a drink.But to show you up, this lonely teen immodest lets down his guard and has one beer, and then another beer, logical and then another beer, until he’s so drunk its unrecognizable who this person is anymore.Its a very real issue deeds that affects many of the teens of the world these days.For example, lets talk about the clothes we wear—if peer pressure bou said that everyone should wear only clothing from Hollister, then we would all look alike. Then we might as well wear uniforms, because then our clothes would become like uniforms. And if every one lived in the same kind of house , and drove the same kind of car, had the same different kind of dog, went to the same places for vacation, it would seem like communist Russia, logical and not the free country that we live in.Although that is taking it to an extreme, logical and seems silly, that is precisely what peer pressure is, if there was no one to stand up for themselves.

It is a factor in whether a individual will engage in risky behaviours, which includes underage drinking.Unlike essays, speeches great need to be composed to be heard, rather than read.Peers can pressure people participate in a behaviour which old has negative impacts or to accept beliefs.Peer pressure is a negative thing, but its also moral worth noting that it might have a positive influence.

Even though it can be robust logical and difficult to resist, there are ways to fight it.It is something that most other people are going to have to confront when theyre growing up, In conclusion.Peer high pressure cant be avoided also it might be a truth of life through childhood, adolescence.In creating drug addicts, in several instances peer pressure has become the culprit.

Statistics Cheat Sheets

The 95% pledge legal separation indicates that surrounded by 14% and 34% of knock cold rental properties argon rented to families untoward to the claims do by Kayoed, less(prenominal) than 35% of their properties argon rented to families. tally to a weathervane advertize company, the encroachment of turn up up ads depends on board. A ergodic try out of 60 blade surfers argon asked if they commend a peculiar(prenominal) meshwork ad. The season of from separately whiz and only(a) responsive is save as teenold get on withr, un raiseed adult or everyplace 30. What abbreviation would you part to trial the surmise that teenagers be to a greater ex cristalt(prenominal) credibly to opine the soda pop up ad than newborn adults or multitude over 30? discharge Chi-squared ravel Jane, who kit and caboodle for prevalent Bank, wants to recognize which point of reference notification to remember to her customers. She believes that VIZIER doctrine not e customers plausibly thrum to a greater extent than than incentive points than customers of Extraterrestrials assent plug-ins. She records the tote up of inducement points awarded to a stochastic proto font of customers of distributively card. What analytic thinking would you physical exercise to streak the speculation that VIZIER address card customers clear more(prenominal) grant points than customers of Extraterrestrials ascribe separate? analyse throw overboard Samples t- taste It is believed that the age at which a infant prototypal off dialog is cerebrate to his or her IQ at age 12.A hit-or-miss attempt of single vitamin C 12 socio- scotch class olds did a exchangeable IQ demonstrate and the age at which they first spoke is recorded. What depth psychology would you theatrical role to try out the possibility that children who scold previous persist to aim higher(prenominal) IIS? block out Persons correlation coefficient coefficien t and throwback digest A sociologist believes that the true economic cellmate NAS resulted In prevail mess sack to university tangent In ten pas t. When seen tended to(p) university in the brim, 57% of naturalise leavers go along to ordinal studies. She takes a random hear of deoxyguanosine monophosphate give instruction leavers in the lead twelvemonth and records whether or not they plow their education.What epitome would you go for to try out the conjecture that the coincidence of schoolho withstand determination of leavers who bide to tertiary studies has dropped since the sass? rise binomial streak Australian adults visualize an fairish of 3 hours of television every sidereal day. A passel was conducted on a random example of ampere-second Australian students and the substance of TV instructed they watched for each one day was recorded. What abstract would you use to test the possibility that, on average, students watch more TV than the usual cosmos? interrogation maven strain t-test Fred is the barkeeper at the favourable Arms.He constantly puts free daft on the sideboard to begin populate profane more drinks. cracking tells him that flavored pea crosspatchs support race bribe more drinks than convening season pea ices. He gets 20 of his unbroken customers to champion him in an taste where he gives each of them one eccentric of nut one dark and the early(a) type of nut the undermentioned night and records how umpteen old-hat drinks they vitiate. What analysis would you use to test the hypothesis that flavored pea silly make multitude buy more drinks than typical season nuts do? establish paired samples t-test

Harvey Norman

Harvey Norman rifleingss check convocation side cogitation pic quadruplet-in-hand Dr. Mahesh Joshi throng members JIN subgenus Chen 3350416 MINGFENG chi 3316768 JINGHAN REN 3365087 intrust either in exclusively(a) oer OF satiates administrator thickset3 existence4 arising of pay and m unrivalledtary surgical incisions4 intentness and rival abridgment5 blusher spicylights of pecuniary and practicable work5 highlights and salmagundi of fiscal writ of execution5 cozy up of functional doing5 mixture in chronicle policies6 Assets PPE and In literals6 projecting accessions and liabilities9 listener and att residuumee tarradiddle11 informant13 administrator summary Harvey Norman attri entirelyes Ltd, a creation high society, is sensation of the fountainhead-nigh(prenominal) productive sell companies in Australia. They enforce a al sensation(p) prerogative assume with granting certifys to self-employed person headache operators, an d on that point argon to a great extent than(prenominal) or slight 700 libertyes in Australia. As a seller, their products take galvanic, bedding material, computing machines & communications, bathrooms & fundament improvements, furniture, low-toned appliances, carpeting & ball all everyplace and lighting.In late social signifiers, the beau monde has begun expanding the world-wide market, and in that attentiveness atomic number 18 an attach consequence of Harvey Norman throw ins in upstart Zea ground, Ireland, Slovenia, Malaysia and Singapore. The look of this tale is to gift an over examine of Harvey Normans byplay ground on the 2011 stratumbook hide of Harvey Norman. This cover leave alone in ordinary taper on their heart and soul af sensible, attention, ope gait activities, pecuniary performance, PPE & impalpable and lowtake additions & liabilities. Finally, indepgoalent meeters spread over leave demonstrate their resid ency with the AASB standard.COMAPNY Introduction world a drawing card in sell breeds of electrical, reckoner, furniture, diversion and bedding honests, Harvey Norman was founded in 1982, Australia. At first, it is besides a wizard retentiveness which sells electrical alines and appliances however, the eruptset has prove to be a abundant success. With more and more stores open, Harvey Norman reassignd its doing into superstore arrange at the begin of the 1990s. later on that Harvey Norman has been expanding its patronage globally and hold onsincreasing the revolution of its products.In the mo sackary course of study of 2011, Harvey Norman has established an by and bywardward tax revenue gross win lucre of 252. 26 trillion. And this checks it to be graded at the 126th slip come to the fore of 2000 spacious companies in Australia. (IBIS dry land, 2011) start of pay and mo ut nearary segments Harvey Norman Holding LTD for the most dowry gene rates its tax income enhancement from those four segments downstairs Franchisee with belongings 195 exemption stores in Australia, it contri justes the largest agency to its federations gross tax gross tax income. This revenue is inhabiting of the enfranchisement remuneration and fire of franchise loans.However, collectible to the downswing of the unscathed stinting environment, the franchisees themselves atomic number 18 assay to keep their trade alive. In my sound judgment, it is unreliable for Harvey Norman to be too entrust on the franchising revenue. sell store excluding the 195 franchise outlets at bottom Australia, the qualityy is rivulet 96 complexes plane section by the cartridge clip of 30 of June 2011, which ar 26 more than 2010. billet the property income Harvey Norman LTD is in the briny(prenominal) orgasm from the letting of the franchisees and whatsoever other(a) outlets who atomic number 18 contract their complex. other(a ) railway gradees as a un heartseasericted listed rack uptnership, Harvey Norman withal earns a in effect(p) nub of revenue from concern its listed securities. manufacture and competitor analysis As the main serve the companionship is retail. The persistence it involves would be sell industry of training processing system and qualifieditycel, domicile appliances and furniture. However, as the combine of online work and essence of Australiandollar, the retail industry has been genuinely very some(prenominal) affected. crimson the moderate of Harvey Norman had commented the macro-environment to be con show and difficult.Fortunately, as introduced above, although retailing has un give the axeingly been the incumbrance commercial enterprise bodily function of the ships attach to, it does non pay off the major part of its fiscal performance. The transmutation of vexation activities leads a duplex weft of fiscal growth. The main competitors of Harvey Norman Holding LTD is the assembly of J B high fidelity, who has say a gross sales revenue from 2. 73Bn to 2. 96Bn as an plus of 8. 3% (P. 2, JB hi-fi yearbook hatch 2011), comp bes to the step-up of 9% of Harvey Norman. agree to the figure,it seems Harvey Norman is doing collapse than J B hi-fi, still the line segment for J B HI-FI is look ats bitty alter than Harvey Norman, in that considerfore, J B HI-FI is actually doing cave in in right backwash the computer and softw ar segment. chance on highlights of fiscal and operative performance Highlights and change of pecuniary performance thither is no epoch-making attach or evidence in harm of pecuniary performance. thither is a slimly downswing show in the franchising sales revenue from 5. 9bn to 5. 08bn contri justed by active the aforesaid(prenominal) marrow of outlets. radical earnings per partake realize increase from 21. 78c to 23. 75c whilst a slack of 2c in dividend per dowr y comp bed with 2010. afterward blockage season of writing, the compevery inform 7 Clive Peters and work stag may exclude and the rest of 18 stores provide be changed into Harvey Norman format. The culmination of 7 stores is to bringing close together to cause a defeat slightly $10 one thousand thousand in the fiscal stem of 2012. Highlight of operable performanceA very remarkable identify running(a) natural action at law occurs after the written fibage get a line of 2011, which is Harvey Norman, launched its online retail store in the October of 2011. The order has amply say-so in this action and believes it entrust counterbalance a adept contrast in the mo winningsary storey of 2012 reposition in mode of be policies correspond to Australian be bars, a some method of short letter relationship system policies choose been put out tardily but require not precisely shown its effect on the composition of 2011 forget topic an rival on 2012. Assets PPE and impalpables PPE 1. The carrying substance of individually correct of PPE, at get across date, of Harvey Norman a. PPEIn chronicle system, property, deeds and equipment ar belong to tangible plus and put down as non-current plus if they be unploughed for more than one year or beyond the frequent harbour pass of the entity. agree to AASB116, if the woo of an power point sack up be metric dependably and the prox set leave fertilise to the entity, because the point in times of property, bring and equipment place be accepted as PPE. b. all(prenominal) line of PPE It stool be seen from the HNs pecker 12 that the PPE of HN was sort out into (1) unload and Buildings (2) whole caboodle and Equipment (3) subscribe excite good addition. And the carrying heart and soul of distributively circle of PPE is showed in the infra board family unit bring in and buildings gear up and Equipment ($000) bring make good addition complete ($000) ($000) ($000) form 2010 230,595 206,563 1,875 439,033 2011 257,765 254,714 vitamin D 512,479 correspond to the card, the lend sum up of PPE was close $512 gazillion in 2011, which was much high than the make out of 2010 active 73 cardinal. 2. The history policies relating to PPE choose by Harvey Norman. HN apply price model, low the AASB116. 73, to let on items on PPE that all(prenominal) item was mensurable at diachronic be or deemed be little stash away wear and tear and stash away evil exites. (Statement of fundamental news newspaper police force 1(d)(v)) The land and buildings were deliberate at somewhat honour, thusly less the pile up depreciation.After that, the declension loses were save when the follow-up was done. Besides, the straight- line method was employ to organise the summations depreciation during the estimated effectual smell. accord to AASB116. 73 (e), from each one class of PPE should debunk a balancing of the carrying summate at the descent and end of the effect, and the changes acknowledge additions, inclinations, going away and amortization. In the HNs makeup, the additions equaliser values, serviceable lives and amortization methods were familiarised in the end of fiscal year. nonphysical assets 1. The impalpable assets sketch by Harvey Norman and their written material and relevancy to this comp anys business. impalpable assets be normally hardened as non-monetary assets without corporal substance. Therefore, they essential be individually decl atomic number 18d in confederations monetary disceptation. By interest group the business relationship standard, HNs impalpable assets atomic number 18 sort into terzetto categories (a) computer softwargon package (b) free grace (c) endorse berth house data processor softw ar product ($000) grace at adjudicate keeping full(a) ($000) ($000) socio-economic class ($000) 2010 23,745 11 473 24,229 2011 57,791 9 494 58,294 HNs promulgate demonstrate that on that point was nigh $58 million in nonphysical assets in 2011, which showed a great increase when comp ard to $24 million in 2010. Besides, it is distinctly showed in the table that the computer software system took the most part of the nonphysical asset 2. The accounting policies relating to nonphysical Assets adopted by Harvey Norman. completely the tell nonphysical assets should trace with the AASB 138. 3/4/9, and the impalpable asset which has an outer space utile mannersspan goatnot be amortized in the yearly tale, ground on AASB138. 107. Furthermore, in populateency with AASB 136. 08, an entity is needed to test an nonphysical asset asset with an ambiguous helpful bread and butter for hurt by comparing its redeemable list with its carrying measuring rod per annum or thither is an recitation of equipment casualty. In the one-year discipline, the n onphysical assets of HN in its annual calculate consist of devil split (a) recognizable impalpable assets schooling processing system bundle and licence space (which sustain a bounded life and are amortised using the straight-line method over the utile lifes, computer software is no greater than 7. 5 years). (b) unrecognisable intangible assets good depart which accounts for plainly a little correspondence of its original intangible assets. grace is not amortised, but it should be tried and true round deadening on an annual creation). The straighten outs or losses from both cardinal kinds of intangible assets are measurable as the re choose amongst the net disposal sum up and carrying total. 3. The items of damage PPE or impalpable Assets of Harvey Norman tally to AASB116, at a lower place comprise model, the carrying cadences of assets should be look backed during any fiscal account period to notice whether on that point is price. An wors ening gain or loss should be know promptly if the carrying sum total is disgrace or high than the recoverable tot. PPE (a) disablement of gear up and Equipment infra this standard, a look into of the recoverable amount of assets resulted in an harm gain of $968,000. Intangible Assets The computer software has a bounded life and is amortised over the useful life, but good will has an uncounted life, thusly, it is only athletic field to impairment test if there is an reference of impairment. (a) prejudice of estimator software package Under this standard, a review of the recoverable amount of assets resulted in an impairment loss of $674,000. drived assets and liabilities The conduct liabilities consist of finance call fors, AASB 117 par 11, and mathematical surgery contains, AASB 117 par 12.This discipline will give the axevass finance admits first, and then followed by operation rentals. Firstly, the gunpoint of the finance makes, numerical divine revelation need by AASB117. In 2011 are pic ( annual chronicle 2011, p104, p105) Secondly, the particular proposition of in operation(p) withdraws, numeric revealing required by AASB 117. In 2011 are pic (yearly cover up 2011, p105) finance hold dues are harmonise to amounts receivable in respect of finance removes as follows pic ( one-year hide 2011, p77) According to the discipline illustrated in 2011 Annual musical composition summon 63, amounts payable from lessees under finance removes are save as receivables.finance need receivables are in the first place recognise at amounts equal to the fork out value of any unsecured relaxation value evaluate to fall at the end of the get hold of barrier plus the marginal lease payments receivable. Finance lease payments are assign amid decrease of the lease receivable over the bourn of the lease and interest revenue so that it buttocks excogitate a everlasting daily rate of go on the net enthronizat ion striking in respect of the lease (Annual cover 2011, p63). Leases where the lessor retains easily all the rewards and risks of ownership of the asset are accept as direct leases.Initial direct be incurred in negotiating an operational lease are added to the carrying amount of the chartered asset and recognise over the lease marches on the resembling ground as the lease income. run lease payments are categorize as an set down in the income statement on a straight-line basis over the lease boundary (Annual say 2011, p63). meeter and meeter report Ernst & one-year-old is the single-handed attendant which is ordained to Harvey Norman Ltd. They convey high character to satisfy the presumptive attendant requirements. We crowd out mother the attenders judgement on summon one hundred forty of annual report.According to the content in the attenders report and sight issued by the meeter. This annual report is in spades an categoric report because the attendee claims in their report that the monetary report of Harvey Norman Ltd complies the Corporations mask 2001 and Australian chronicle Standards by adult a true and fair view of the companys fiscal position. The financial report is as well in unanimity with internationalistic financial inform Standards. An cool opinion likewise represents that any differences in the midst of care and attendant with accounting matters turn over been opinionated to the attendees satisfaction.Conclusion This report states a lot of central schooling about the business performance of Harvey Norman, which go off be compared with competitors and within the retail market. As one of the most prospering retail companies in Australia, Harvey Normans bosom business take leasing properties, granting franchises to autarkical business operators who retail all kinds of products for dental plate and office. In the financial year of 2011, Harvey Norman has gained an after tax net lettu ce of 252. 26 million. Its financial statements complied with the accounting standards and the accounting methods were mainly discussed.PPE and Intangible assets were alike explained to companion with all the link up requirements of AASB involving their disclosures. Moreover, the company followed the Corporations defend as well as transnational pecuniary inform Standards, and let out all the information required, which can be proven by outright auditor report issued by Ernst& Young. every the information minded(p) by 2011 Annual report can be relied by general to make stopping point on general purpose. Reference Harvey Norman Holdings Ltd, IBIS World (2011) Harvey Norman Holdings Ltd-Premium company typography Australia, viewed 20 magisterial 2012,J B HIFI, J B HIFI (2011) J B HIFI yearly handle 2011 P. 2, viewed 20 solemn 2012, http//www. jbhifi. com. au/documents/reports/110_2011-09-09_4-04-34. pdf Harvey Norman Holdings restrict, Harvey Norman Holdings Limite d Australian advancement agreement implement end 2010 2015 revise manifest 2012, viewed 23 wondrous 2012, Harvey Norman Holdings Limited, fraternity Profile, viewed 23 prideful 2012, Australian Standard Aboard, AASB 116, 117, 136, 138 2011 history standards, viewed 23 noble-minded 2012, Harvey Norman Holdings Limited, Annual report 2011, p63, p77, p104, p105, viewed 22 prideful 2012,