Hong Kong Disneyland Case Analysis

Case I: Hong Kong Disneyland Chun Wei Lin Tuid: 915019530 1.Hong Kong Disneyland (HKD) had mechanisms in place to adapt to local anaesthetic Hong Kong culture, yet these means appe ard to be ineffective. Why? What atomic number 18as, in terms of pagan adaptation, still need further improvement? lock the information in Exhibit 2, do you consider Disneys strategic as comes are in an advantageous position or a disadvantageous position in the Chinese ethnical context? Having learned the lesson from Paris to accustom to local dieting preferences, Hong Kong Disneyland provides Chinese dining options for customers to enjoy. However, known as a full-bosomed paradise, Hong Kong has much more to offer than the overpriced and mediocre parkway of the restaurants in Disneyland. The main(prenominal) failure to all the adaptions to local cultures is that the main executives are not thinking from the customers psyche; they are much to a fault confident and maybe in like manne r arrogant to believe that the American way will regularize everywhere. But the truth is, from products, benefits to human resources, they need to be closer to the mindset of the Chinese. I think the souvenir drink down of Disneyland can fit into the cultures and values of china. It is basic etiquette among Chinese to set ashore souvenirs back to family and friends after visiting sites of attraction.

Also, taken into come across the feature the middle class is a booming multitude of peck with great amounts of cash, they will not be meagerly on giving away souvenirs. As for operations, I think China has a name for cheap labors so force play mana! gement and training would seem reasonable. However, on the service orientation course side, I think an extra emphasis on the design of what goodly service is and the definition of it is needed to bring service fiber to the same level. 2.Identify two issues challenging Hong Kong Disneylands catamenia operations, and propose corresponding solutions. The staff union is not hand-in-hand with the higher-level managers. They pass on that employees...If you want to get a full essay, order it on our website: BestEssayCheap.com

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