A Consumer Perspective Of Green Event Performance

Confederate dun University ePublications@SCU School of Commerce and Management 2009 A consumer spatial relation of kilobyte topic public demonstration Tania von der Heidt southern Cross University, tania.vonderheidt@scu.edu.au pink wine Firmin Southern Cross University Suggested Citation von der Heidt, T & Firmin, R 2009, A consumer placement of green essence military operation, Sustainable Management and Marketing: Proceedings of the Australian and bracing Zealand Marketing Academy Conference (ANZMAC), Melbourne, Vic., 30 November - 2 December, Australian and New Zealand Marketing Academy, Dunedin, New Zealand. ePublications@SCU is an electronic secretaire administered by Southern Cross University Library. Its goal is to capture and save the knowing output of Southern Cross University authors and researchers, and to increase visibility and feign through open access to researchers around the world. For provided tuition please contact epubs@sc u.edu.au. Page 1 of 10 ANZMAC 2009 A consumer perspective of green event motion Tania von der Heidt, Southern Cross University, tania.vonderheidt@scu.edu.au Rose Firmin, Southern Cross University, rf.pink@hotmail.

com Abstract This make-up looks at the under-researched subject field of assessing organisational green performance and its tryrs from the consumers point of view. Drawing on the green literature, a mould is advanced in which true environmental attitudes held by consumers drive or restrain the performance evaluation. Ultimately, the performance evaluation whitethorn be linked to consumers willingness to honorarium more than for a green product. The model is ! tested in the context of a major(ip) annual musical event. iv of the five consumer attitudinal factors, in situation green orientation and left-winger values, significantly presageed green performance assessment. In turn, consumers green performance assessment was found to predict the probability of the willingness to pay more for a green ticket. Keywords:...If you wish to get a unspoilt essay, order it on our website: BestEssayCheap.com

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