Marketing

Executive Summary General Motors Company of USA is lead of the largest car manufacturing companies in the mankind. In 2009 the company went under reorganization after bankruptcy and is starting from a new fount after more than a century in the business. diarrhoeic though the socioeconomic environment of USA shows both indecorous signs like the low economic growth due to the hold and high inflation rate, and favorable conditions like a capacious population and the low interest rate overall it muckle support and help an automotive company to thrive affluently. The pains is matured and there is a low threat of entry. The suppliers power is low while the opposite is true(a) for the customer and there is high rivalry due to loss of product differentiation. The main competitors of General Motors in USA ar Ford Motors and Toyota. The main strengths of General Motors is the name recognition and its capacitor to attain a very high sales spin out and market s hare during some of the turbulent mount up the industry in experiencing. But as it lack canful in innovative technology the chance for it to slip house again is high. In its attempt to reach its goal of the creative activitys best vehicles and maximize sales it focus on the lower, middle and upper income consumer groups and targets and positions each brand accordingly.

GM uses a branding outline to differentiate its products and use product business strategy for pricing. It employees several modes of marketing and delivers its products through an exclusive dissemination channel strategy. GM should consider a product ex ercise strategy and invest more in R and D a! nd slowly transform its product line in to environmentally sound vehicles that is drawing the worlds attention and demand. on with this by associating with a well known environment outdoor stage it can build a positive corporate image. It should wall plug forth with its current pricing strategy but learn to second thought on its promotion tactics and employee a pull strategy and work...If you want to get a serious essay, order it on our website: BestEssayCheap.com

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