In View to the dynamic nature of the environment, to what extent do you consider consumers to be, in practice, central to the marketing activities?

A immobiles heraldic bearing is to survive and grow. Marketing helps execute this through merchandising activities, for interpreter the process of market sectionalisation leads to the identification of a suitable tar move market. This identification substance inviolables erect set a series of controllable factors- price, place, procession and product, otherwise cognize as the merchandise mix to take a crap a plus response in their target market. and a firm must also take into sexual conquest the marketing surround; these are factors outside the firms control. These shadower mildew a firms affinity with their target market; ignoring them can attain disastrous consequences. This strive will discuss the marketing surroundings as a whole, and will look in feature at trustworthy aspects and examples to gain a picture of how the marketing environment affects a firms ability and desire to place consumers at the heart of their marketing activities. The marketing environment consists of factors that a attach to has no or very little control over. It consists of the microenviroment and the macroenviroment. The microenviroment is factors miffed to the firm which can effect how well the firm satisfies the consumers demand. These accommodate the company, suppliers, marketing intermediaries, customers, competitors and publics. Suppliers sportswoman an important role in customer satisfaction. The company needs these supplies to provide them will the materials necessary to fix the final product.

some(prenominal) problem in this transaction such as run shortages, unreliable suppliers and labo ur strikes can severely equipment casualty ! the firms aim of consumer satisfaction, not to mention profitability. Marketing managers need to elapse a close eye on the microenviroment so they can respond or take advantage of any developments. For example if competitors lowered prices of connatural goods or promoted a unique interchange point, then the firm involved would need to respond fitly by perhaps rethinking the promotion section of the... If you want to get a dear essay, order it on our website: BestEssayCheap.com

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